The Ultimate Guide to Optimizing Your Google Business Profile

As customers search for local businesses, such as hairstylists, restaurants, auto repair, and plumbers

A Google My Business Profile is the quickest way for business owners to connect directly with their ideal customers and expand their digital reach in new and creative ways.

Google Maps Syncs With Your GBP

Rather than asking if you have a page, the better question is, "How do I ensure I own my page?"

Improve Mobile and Voice Search

An optimized GBP increases your opportunities to rank in the top local searches for desktop, mobile, and voice searches.

Reviews Matter!

Recent studies reveal word-of-mouth referrals and reviews are vital for businesses.

10 reviews on your GBP. 93% of people read reviews before deciding on products. To increase your rankings you want to have

Use Insights to Better Understand Your Target Audience

Learn the exact keywords people use to find you. If you’re a plumber who is grouped with hairdressers you’ll know why after reviewing insights. [{ "selector": ".aelxm-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".lofgw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".zsxir-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".rlaas-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".fxjlc-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".xlxgb-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Add Photos

Post images to help your customers find you and see your products.

Add Products, Services, and Events

Add descriptions with keywords to increase customer confidence that you have what they’re searching for.

Sync Your Website

When correctly optimized potential customers can click buttons and go to your website, call you, or get directions.

Learn More About Optimizing Your Google Business Profile

We’ve barely scratched the surface on the value of your GBP! Learn more on our blog: The Ultimate Guide to Optimizing Your Google Business Profile Contact SMA Marketing